Editorial Reviews
From the Back Cover
Every business winner has one thing in common: a YES! Attitude that’s powerful enough to help them achieve the impossible! When you’ve got a YES! Attitude, you assume everything will start with “YES!” …and you’ll find a way to “YES!” even when the first, second, and third answer you hear is “NO!” You say you weren’t born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world’s #1 expert in selling (and the author of the best-sellers Little Red Book of Selling and Little Red Book of Sales Answers.) Gitomer knows more about attitude than anyone. Now he’s brought those lessons together in a book you can read in one sitting… a book that’ll change your life! What makes this book unique? It’s not just “inspiration”: it’s a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You’ll learn 7.5 specific things you can do to maintain your intensity, drive, and commitment… discover 20.5 “attitude gems” that capture the value of thousands of dollars of books and courses… learn how to overcome the 10.5 most dangerous “attitude busters”… then learn how to maintain your YES! Attitude every day, for the rest of your life! Don’t just read this book once: study it, live it — and win!About the Author
Jeffrey Gitomer is the world’s #1 expert on selling. He is author of the WSJ and BusinessWeek best-seller Jeffrey Gitomer’s Little Red Book of Selling (over 400,000 sold) as well as the WSJ and BusinessWeek best-seller The Little Red Book of Sales Answers (Prentice Hall) (over 130,000 sold); The Sales Bible (over 200,000 sold) ; and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz.
Every business winner has one thing in common: a YES! Attitude that’s powerful enough to help them achieve the impossible! When you’ve got a YES! Attitude, you assume everything will start with “YES!” …and you’ll find a way to “YES!” even when the first, second, and third answer you hear is “NO!” You say you weren’t born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world’s #1 expert in selling (and the author of the best-sellers Little Red Book of Selling and Little Red Book of Sales Answers.) Gitomer knows more about attitude than anyone. Now he’s brought those lessons together in a book you can read in one sitting… a book that’ll change your life! What makes this book unique? It’s not just “inspiration”: it’s a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You’ll learn 7.5 specific things you can do to maintain your intensity, drive, and commitment… discover 20.5 “attitude gems” that capture the value of thousands of dollars of books and courses… learn how to overcome the 10.5 most dangerous “attitude busters”… then learn how to maintain your YES! Attitude every day, for the rest of your life! Don’t just read this book once: study it, live it — and win!About the Author
Jeffrey Gitomer is the world’s #1 expert on selling. He is author of the WSJ and BusinessWeek best-seller Jeffrey Gitomer’s Little Red Book of Selling (over 400,000 sold) as well as the WSJ and BusinessWeek best-seller The Little Red Book of Sales Answers (Prentice Hall) (over 130,000 sold); The Sales Bible (over 200,000 sold) ; and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz.
Product Details
- Hardcover: 208 pages
- Publisher: FT Press; 1 edition (December 16, 2006)
- Language: English
- ISBN-10: 0131986473
- ISBN-13: 978-0131986473
- Product Dimensions: 7.6 x 5.1 x 0.6 inches
- Shipping Weight: 12.8 ounces
February 18, 2008 at 7:09 pm |
Little Gold Book of YES Attitude by Jeffrey Gitomer
In the world of self-help books, I would say Rhonda Byrne’s “The Secret” is comparable to a Starbucks Caffe Latte (i.e. a special, warm and sophisticated treat), while Jeffrey Gitomer’s “Little Gold Book of YES! Attitude” would be the strong black coffee with no sugar or milk/cream in a white Styrofoam cup (i.e. basic, but gets the job done). Gitomer embellishes nothing and tries to inspire readers with quotes like “You can’t gain a positive attitude by reading a book” (12), “People will try to discourage you for fear that you will pass them” (59), “Hard work makes luck” (102), “Don’t think cheap. Think best!” (180), and my personal favorite “People who tell you you’re crazy are known as ‘pukers.’…Pukers are people to avoid at all costs” (126), which at times can leave one feeling like he/she is being sold a questionable car by an aggressive car salesperson whose just short of his/her monthly quota:) However, if you can get past Gitomer’s authoritative tone/writing style, his book does offer some valued insights on how to improve as a person.
As of late, I’ve been told that self-help books are “cheesy” or for losers, but I think a person can never be over prepared or too smart to learn something new. And with that being said, I agree with Gitomer in that “People who are cocky and arrogant say, ‘I know that’ and move along”, while “People who are confident and positive ask themselves, ‘How good am I at that?’ and seek to improve” (57). Other highlights in the book for me include how Jim Rohn says “People don’t have the attitude of learning because they don’t love what they do enough to want to be the BEST at it” (107), and when Gitomer says “Successful people do what unsuccessful people don’t (won’t) do. Successful people live outside their comfort zone…are consistent…stay in the fire…are always learning” (121). Gitomer warns against choosing careers simply based on “making money” or because you’re comfortable with where you are (i.e. you’ve already mastered your job or have a lot of friends at work). If you take a risk and actually pick a job that you love to do (even if it doesn’t pay well at first and you have to start at the bottom), you’ll end up being the best at it and therefore still rise to the top and make a lot of money. For example, you could go from being a minimum wage baker at your local grocery store to a well paid executive chef at a fancy hotel if that’s truly your passion and if you work hard at becoming the best. It’s always easier to learn something you like!
To buy this book or simply learn more, visit
http://www.amazon.com
To learn more about this author, visit Kevin Lee’s Website.
June 18, 2008 at 3:24 am |
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Youth League Tennis
http://www.helsinki.fi/~mroinila/leibniz.htm
June 19, 2008 at 12:09 pm |
Somehow i missed the point. Probably lost in translation
Anyway … nice blog to visit.
cheers, Inadmissibly!