attitude attitude book build find gold keep lifetime little success yes yes

Bizlil — Mon, 18 Feb 2008 19:02:33 +0000

Editorial Reviews

From the Back Cover
Every business winner has one thing in common: a YES! Attitude that’s powerful enough to help them achieve the impossible! When you’ve got a YES! Attitude, you assume everything will start with “YES!” …and you’ll find a way to “YES!” even when the first, second, and third answer you hear is “NO!” You say you weren’t born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world’s #1 expert in selling (and the author of the best-sellers Little Red Book of Selling and Little Red Book of Sales Answers.) Gitomer knows more about attitude than anyone. Now he’s brought those lessons together in a book you can read in one sitting… a book that’ll change your life! What makes this book unique? It’s not just “inspiration”: it’s a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You’ll learn 7.5 specific things you can do to maintain your intensity, drive, and commitment… discover 20.5 “attitude gems” that capture the value of thousands of dollars of books and courses… learn how to overcome the 10.5 most dangerous “attitude busters”… then learn how to maintain your YES! Attitude every day, for the rest of your life! Don’t just read this book once: study it, live it — and win!About the Author
Jeffrey Gitomer is the world’s #1 expert on selling. He is author of the WSJ and BusinessWeek best-seller Jeffrey Gitomer’s Little Red Book of Selling (over 400,000 sold) as well as the WSJ and BusinessWeek best-seller The Little Red Book of Sales Answers (Prentice Hall) (over 130,000 sold); The Sales Bible (over 200,000 sold) ; and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz.

Product Details

Hardcover: 208 pages
Publisher: FT Press; 1 edition (December 16, 2006)
Language: English
ISBN-10: 0131986473
ISBN-13: 978-0131986473
Product Dimensions: 7.6 x 5.1 x 0.6 inches
Shipping Weight: 12.8 ounces

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Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs

Bizlil — Mon, 18 Feb 2008 10:01:45 +0000

Editor Reviews:

Book Description
When it comes to advertising on the web, you just can’t argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content – and advertises.

Google Advertising Tools from O’Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google’s advertising services to make it happen. You’ll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.

This book has specific and detailed sections on:

Turning your web site into a profit center with AdSense
Making sense of AdSense metrics
Driving traffic to your site
Optimizing sites for search engine placement
Working with AdWords campaigns, auctions, and reports
Managing campaigns dynamically using the AdWords APIs

Once you’ve read all four parts, you’ll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.

About the Author
Harold Davis is a strategic technology consultant, hands-on programmer, and author of many well-known books. He’s also a popular speaker at trade shows and conventions, giving presentations on topics ranging from digital photography to wireless networking, web services, and programming methodologies. Books include: “Building Research Tools For Google for Dummies” (Wiley), “Learn How to Program Using Any Web Browser” (Apress), “Red Hat Linux 9: Visual QuickPro Guide”, and “Visual Basic .NET: Visual QuickStart Guide” (both Peachpit Press). Harold has served as a consultant for investment funds, technology companies, and Fortune 500 corporations. In recent years, he has been VP of Strategic Development at YellowGiant Corporation, a company providing infrastructure for Internet marketing, Chief Technology Officer at a CRM analytics startup, a Technical Director at Vignette Corporation, a leader in customer-centric content management, and a Principal in the enterprise consulting practice at Informix Software.

Product Details

Paperback: 366 pages
Publisher: O’Reilly Media, Inc. (January 19, 2006)
Language: English
ISBN-10: 0596101082
ISBN-13: 978-0596101084
Product Dimensions: 9 x 7 x 1 inches

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attitude attitude book build find gold keep lifetime little success yes yes

Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs